Privacy Policy
How Velora collects, uses, stores and protects your personal information. We keep things simple: we only hold what we need, and we never sell your data.
Last updated: 16 September 2026. Velora ("we", "us") is a home-based custom PC business in Whitwick, Leicestershire. This policy explains how we handle personal information in line with UK GDPR and the Data Protection Act 2018.
Who we are
Velora is a one-person, home-based business. Our contact email is john@velorapc.com and phone is 07375 521686. If you have any questions about this policy or your data, contact us using these details.
What we collect
We collect only the information needed to provide our services and reply to enquiries. This may include:
- Your name and contact details (email address, phone number, delivery address)
- Details of the machine or build you ask about (for example, components, faults, or needs)
- Records of our correspondence, quotes and orders
- Basic technical and usage information if you visit our website (see section 6)
We never ask for, and do not need, sensitive personal data such as health or financial account details in order to provide our services.
How we use your data
We use the information we collect to:
- Respond to enquiries and provide quotes
- Provide and manage builds, repairs, servicing and upgrades
- Communicate with you about your order (including order tracking)
- Meet our legal and accounting obligations
- Improve our website and services
Lawful basis
We process personal data on the following lawful bases under UK GDPR:
- Contract: to provide services you have requested.
- Legitimate interest: to respond to enquiries and improve our business.
- Legal obligation: where we must keep records for tax or accounting.
- Consent: where you have agreed to something specific, such as email marketing (we do not currently send marketing).
How long we keep it
We keep personal data only for as long as necessary. Basic records needed for invoicing and accounting are kept for the period required by law (typically up to 6 years). Correspondence and other enquiries are kept only while relevant and then deleted securely.
Website usage and cookies
When you first visit our website, a banner asks whether you would like to allow analytics cookies. We use Google Analytics to understand how visitors use the site. It collects only anonymised usage data, such as pages viewed and approximate location, processed by Google. The choice is always yours:
- Accept analytics cookies: we use analytics cookies to collect anonymised usage data as described above.
- Essential cookies only: you decline analytics cookies. We do not track your visit and the website works exactly the same.
If you ignore or dismiss the banner without choosing, analytics cookies are not used and no tracking takes place. We do not use your data for advertising profiling and we set no ad-tracking cookies of our own.
You can change or withdraw your choice at any time using the "Cookie settings" link at the bottom of every page. Your choice is remembered for 365 days. If you change your mind later, we stop tracking you immediately and remove any analytics cookies already placed.
Who we share data with
We do not sell, rent or trade your personal data. We only share information where necessary to provide our services, for example with a courier to deliver an order or a component supplier — and only to the extent needed. Where we use third-party services (such as Google Analytics or Tawk.to live chat), they process data under their own privacy policies and contractual obligations.
Where data is stored
Your data is stored securely on our hosting and accounts, protected by appropriate technical and organisational measures. We use reputable services to keep information safe.
Live chat
If you use our live chat, we use Tawk.to to power it. Tawk.to may store the content of your chat and basic visitor information to deliver the service. By using the chat you understand that message content is processed by Tawk.to under their privacy policy.
Your rights
Under UK GDPR you have rights to:
- Access a copy of the personal data we hold about you
- Ask us to correct inaccurate data
- Ask us to delete your data (right to be forgotten)
- Restrict or object to processing
- Data portability
- Withdraw consent where processing is based on consent
To exercise any of these rights, contact us using the details in section 1. We will respond within one month. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you are unhappy with how we handle your data.
Security
We take reasonable steps to protect your data against loss, misuse and unauthorised access. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Changes to this policy
We may update this policy from time to time. The latest version is always published on this page, with the date shown above. Significant changes will be highlighted when you contact us.
Contact us: Contact page · Email john@velorapc.com · Phone 07375 521686. You can also read our Terms & Conditions.